Find Out What Article Marketing Can Do For Your Business!

By Jacquelyn Tealer


Believe it or not, article marketing really does dominate the landscape for start-up web businesses. Of course, the huge businesses out there do not need to put so much effort into pushing content, but the smaller guys are able to build bigger businesses by pushing content. Read about a few great ways you can improve your campaign.

If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).

No matter what you're writing about in order to market your site, your article never has to be over 500 words. In fact, you should strive to keep your articles at right around 400 words. Content is about getting the attention of the reader, not losing it in fluff and stories that just won't end. Save that for your Great American Novel.

Improve your site's search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

You really only need one keyword for every article to help boost sales. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. Additionally, use your keyword or keyword phrase throughout the text of your article. Doing so makes it much easier to find your site in a web search.

Writing can be a good way to earn income for ones personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already wrote for school or fun to save time.

Be very personable when you write for your readers. It isn't always necessary that you use words like "I" or "me". But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren't just some company looking to profit. You are, but they need to see you in a softer light.

In summary, you want to do all that you can to learn about article marketing. There is a lot of information available, but we have provided some of the most important tips. Hopefully, we have provided you with enough information to not only give you a solid background, but also further spark your interest for becoming an expert in it.




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